Pubdate: Fri, 02 May 2008 Source: National Post (Canada) Copyright: 2008 Southam Inc. Contact: http://www.nationalpost.com/ Details: http://www.mapinc.org/media/286 Author: Dr. Paul Cary BIG PHARMA BEHIND DRUG PUSH Re: Addicts Kicking Heroin With Pain Killers, April 30. Pharmaceutical opioids are now the commonest drugs of addiction because intense marketing by the pharmaceutical companies and lax prescribing by physicians has introduced large numbers of susceptible people to their addictive potential. For more than a decade, pharmaceutical companies have invested heavily in marketing a concept called "Non-Cancer Pain," with large payments to physician pain specialists to promote these products to other MDs at free pharmaceutical events for doctors. This investment has paid off because physicians now prescribe the new expensive opiates for even the most minor aches and sprains. Ironically, patients who try to come off drugs like OxyContin (including two patients in my practice in the last two weeks) complain of very severe muscle pain when often the original symptoms for which doctors prescribed the medication was for relatively minor pain. Dr. Paul Cary Cambridge, Ont. - --- MAP posted-by: Larry Seguin